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KOHLER, Wis. – Dec. 21, 2010 – “Sometimes You Just Need to Flip” is the name of the immensely popular KOHLER television commercial for the Flipside™ handshower. To cement the fame of the memorable spot, it recently was named the Ace Metrix Top Ad for Women of Q3 2010.

Ace Metrix is an analytics company that scores every nationally debuting TV ad and uses a scientific measure to rate the effectivemenss of advertising creative. The company scientifically measures the effectiveness of advertising creativity in two components: persuasion and watchability. Of the 1,100 new third-quarter ads (debuting before Sept. 30) rated by the company, Flipside’s Ace Score was the highest among women and more than 150 points above the norm achieved in the household products category. The commercial also landed 8th place among the Top 10 ads for third quarter.

The commercial features a catchy tune, bright colors and the handshower flipping through its four shower spray positions - and the ladies officially love it. “The ratings are significant, showing high customer response and recall for the product, especially among women,” explained Rick Reles, Vice President at Kohler Co. “Our goal was to make the ad animated while showing the product and features from different angles.”

Kohler Faucets is a global organization and part of the Kohler Co. Kitchen & Bath Group. With plants in North America, China, Egypt, the United Kingdom and France, it is a leading manufacturer of kitchen and bath faucets, showering products and decorative accessories – marketed globally under the brand names KOHLER, Mira, Jacob Delafon and Rada.

About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath.

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