Kohler Co. Toilet Performance Training Program Hits the Open Road
A mobile bus equipped with KOHLER toilets embarks on a cross-country journey to inform industry professionals about the company’s advanced technologies
KOHLER, Wis. – April 3, 2013 – Kohler Co., a global leader in kitchen and bath design and technology, launches a toilet performance mobile training program, a year-long cross-country excursion showcasing the company's portfolio of high-performance toilets and advanced flushing technologies.
The KOHLER toilet-equipped RV simulates the company's toilet test lab, and gives visitors a behind-the-scenes view of the rigorous quality testing all KOHLER toilets undergo. The tour will visit distributor/wholesaler locations, where contractors, plumbers, specifying engineers and builders are invited to learn firsthand how Kohler's flushing technologies stand up against a series of lab-quality tests.
"Every year Kohler hosts a large number of trade professionals at its headquarters in Wisconsin," says Kohler marketing manager Beth Bouck. "We receive very positive feedback from the toilet test lab portion of the experience. The mobile training program allows us to take the test lab out of Wisconsin and bring it right to the trade where they live and work."
The mobile training program will visit various cities across the nation throughout the year, providing toilet education to visitors. The program anticipates reaching over 36,000 trade professionals during 2013.
The interactive lab features all the latest Kohler flushing technologies on a variety of residential toilet models, highlighting their BOLD performance (Bulk Waste, Overall Cleanliness, Light Waste Removal, Does Not Clog). This unique opportunity will provide visitors with special insights that were previously only available for people who traveled to the Kohler Co. headquarters in Kohler, Wis.
For more information on the toilet performance mobile training program, including tour dates, locations, product and performance information, please visit www.kohlertoilettour.com.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America's oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world's finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.