Kohler Partners with WIRED Store for Holiday Beats Sweepstakes
Holiday shoppers can register online or at the WIRED Store in New York City to win the Moxie Showerhead + Wireless Speaker, a VibrAcoustic Bath or $4,500 in Kohler product
KOHLER, Wis. – November 30, 2012 – For 24 days in the heart of Soho, 12,000 square feet will become the ultimate holiday pop-up shop for those seeking the latest in gadgetry, gear, art and décor. But this is far from a typical shopping experience. At this year's 8th annual WIRED Store, visitors won't just peruse the more than 150 products on display; they'll be surrounded by interactive installations revealing what puts these products ahead of the curve.
Among the products that made the WIRED Store cut: the KOHLER Moxie Showerhead + Wireless Speaker, a shower with an integrated wireless Bluetooth*-enabled speaker, and the KOHLER Underscore bath with VibrAcoustic technology, a bath complete with chromatherapy and six speakers built around the base to transform a bathroom into an at-home concert hall.
"There's serious consumer interest in music, news and media in the bathroom today," says Kohler vice president of marketing Daniel Brohn. "Moxie and the VibrAcoustic bath take it a step further by seamlessly integrating music into the bathroom experience through smart design and advanced sound technology along with unriveled product experience. We're thrilled to have these two products be a part of such an exclusive space. It attracts an audience that seeks out what's truly cutting edge, and that's exactly who these products were created for."
Store visitors will have a chance to experience the Moxie wireless speaker's sound quality firsthand in a photo booth where they can stream a song of their choice from Grooveshark and have their photo taken with various filters and playful backgrounds, one of which reflecting of the Moxie advertising campaign, which can then be sent to friends via email or shared on Facebook through the photo booth's touch screen interface. And while the VibrAcoustic bath won't be filled with water, guests can select a song from Grooveshark and climb in to feel the music through the bath itself. "To fully understand how transformative and experiential the combination of water and sound can be, These new products truly something to be seen, felt and experienced in person," Brohn says. "The interactive theme of this year's WIRED Store is a perfect fit for both Moxie and VibrAcoustic."
In addition to getting hands-on with the latest from Kohler, visitors will also have a chance to register for the Kohler Holiday Sweepstakes, which includes a chance to win a KOHLER Moxie Showerhead + Wireless Speaker, a KOHLER Underscore Bath with VibrAcoustic Technology or $4,500 in Kohler product. Those unable to visit the store can register online for the giveaway on the Kohler Facebook page. WIRED Store tweets will use the hashtag #WIREDSTORE.
How to register for the KOHLER Holiday Beats Sweepstakes
• Visit the WIRED Store in New York City and register on one of the touch screens at the Moxie or VibrAcoustic display.
• Visit the Kohler Facebook page to register for the KOHLER Holiday Beats Sweepstakes online.
About the WIRED Store
• Location: 583 Broadway, New York, NY 10012
• Hours: 11 a.m. to 7 p.m. Tuesdays through Sundays, from November 30 to December 23
• Website: www.wiredstore.net
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.