Kohler Co. Launches Authorized E-Tailer Program
Official e-commerce program to strengthen consumer experience with Kohler brand in growing online channel
KOHLER, Wis. – Nov. 7, 2012 – Studies have shown that brick-and-mortar retail sales are highly influenced by online shopping activity and online shopper research. Understanding this trend, Kohler Co. is taking a leadership position with its online business presence by forming an authorized e-tailer program. Kohler has reviewed and authorized a select group of e-tailers who are eligible to sell KOHLER products online. By partnering with authorized e-commerce sites, Kohler is simultaneously strengthening its online brand presence and its offline distributor relationships while also ensuring that consumers have a consistent experience with the KOHLER brand, be it on- or offline.
“Consumers are spending more time online researching products before purchasing. We want to enhance the experience with Kohler during that process by ensuring that Kohler products are presented in a way that is reflective of the high quality of our brand,” says Shane Judd, director of digital marketing for Kohler Co. “The KOHLER Authorized E-Tailer Program is designed to reward all the stakeholders of our brand: end consumers with the best possible online experience, authorized e-tailers with the exclusive right to sell KOHLER brand plumbing products online, Kohler distributors with the opportunity to tap into this growing channel.”
The KOHLER Authorized e-tailer program is being positively received by Kohler distributors for its support of the brick-and-mortar distributors and authorized e-tailers who are working synergistically to promote the KOHLER brand and simultaneously provide an enhanced experience to consumers.
Judd adds, “With the implementation and enforcement of this program, consumers will enjoy improved product information, more readily available inspirational visual assets and an experience with trusted partners to help them through the research and purchase process.”
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.