Long Live Color: Kohler Co. Launches Four Bright New Colors in Partnership With Jonathan Adler
KOHLER Colors Featuring Jonathan Adler debuts four special edition hues on six enameled cast iron kitchen and bath sinks
KOHLER, Wis. – May 17, 2012 – An unabashed love of color is tightly woven into the fabric and heritage of Kohler Co., evident in its signature BOLD LOOK OF KOHLER tagline and now in a collaboration the first of its kind for the company: KOHLER Colors Featuring Jonathan Adler.
Adler, the world-renowned designer and color guru, partnered with Kohler to introduce four special edition colors available only on six select KOHLER enameled cast iron kitchen and bathroom sinks. Each piece is crafted in the foundry located in the Village of Kohler, Wisconsin, complete with a lifetime limited warranty ensuring it will stand up beautifully to life's daily wear and tear.
It's more than a shared passion for color that brought these two brands together. Both are deeply committed to impeccable quality and timelessly bold design. "KOHLER, like Jonathan Adler,
prides itself on creating heirloom-quality products," says Kohler creative director Tristan Butterfield. "That shared vision made this partnership much more than a natural fit—it made it a fun one."
The following are the four KOHLER Colors Featuring Jonathan Adler:
• Greenwich Green captures the beauty of the perfectly manicured lawns of an English Estate—cultured and cultivated. "This is not dull avocado green," Jonathan Adler says. "It's bolder, yet timeless. So crisp and refreshing you can taste it."
• Piccadilly Yellow evokes the riot of colors from London's Piccadilly Circus. Exuberant and fun, a Piccadilly yellow kitchen or bathroom sink instantly fills the space with giddiness. Adler says: "There's a very mod quality to Piccadilly yellow, especially when paired with white. It's unexpected and will always feel fresh."
• Palermo Blue is beautiful, serene splash of the Mediterranean Sea where it opens before the city of Palermo on Sicily. "A nice, crisp light blue is cool and refreshing," Adler says. "Like taking a dip in the Med itself."
• Annapolis Navy, an unconditionally classic hue, calls to mind the sailing city of Annapolis on Maryland's Severn River. "Annapolis Navy epitomizes nautical chic. It's such a classic color because it pairs so well with other bold colors," he says.
For optimum color vibrancy, Kohler Co. is offering the four new colors only on six of its KOHLER enameled cast iron kitchens and sinks. "The materials used in the enameling process are incredibly saturated and vibrant," Butterfield explains. "Such an exclamation of color in a space should be as rich as possible. And KOHLER enameled cast iron allows us to achieve that." The four colors are available on the following sinks, in limited quantity:
• Bath Sinks: Tides, Canvas and DemiLav Wading Pool
• Kitchen Sinks: Whitehaven, Riverby and Iron/Tones
KOHLER Colors Timeline
• 1927 Kohler Co. introduces Old Ivory, Autumn Brown, Horizon Blue, Spring Green and Lavender—the industry's first colors available on plumbing products.
• 1929 An industrial design exhibit at the Metropolitan Museum of Art in New York City features KOHLER fixtures in black—quite a design statement for the time.
• 1965 Kohler Co. adds bright, lively accent colors to the its color palette—another industry first.
• 1967 Kohler Co. captures the essence of bold KOHLER design and color with the tagline
THE BOLD LOOK OF KOHLER.
• 2004 Vapour colors are introduced to the KOHLER color palette, as are the first "dimensional" colors which feature textured, three-dimensional color.
• 2012 Kohler partners with world-renowned designer and color evangelist Jonathan Adler to launch four new colors available on select KOHLER enameled cast iron kitchen and bathroom sinks.
Recommended and Related Material
• Video: Jonathan Adler on the KOHLER Colors Featuring Jonathan Adler Collection
• Website: KOHLER Colors
• Website: KOHLER Enameled Cast Iron
• KOHLER blog posts: KOHLER Color History: Early 1900s and KOHLER Color History: 1940s
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.