KOHLER Launches New Kitchen & Bath Website
Ability for visitors to customize their experience with personal photos and ideas; easily research and shop various products by price, color, style and other categories
KOHLER, Wis. – May 15, 2012 – To meet consumers' growing desires for easy product selection, project planning assistance, and design inspiration, Kohler Co. – a global leader in kitchen and bath design and technology – has completely redesigned its Kitchen & Bath website.
"We've created a website that consumers can really engage with, that will simplify the search and selection process," says Shane Judd, director of digital marketing for Kohler. "A site that provides design inspiration, that allows visitors to envision their ideal space and gives them resources to make their dream a reality."
Customized Consumer Experience
The new website helps visitors get what they are looking for faster. With intuitive navigation, elegant catalog browsing, and a more comprehensive search, it's easier than ever to plan and personalize a kitchen or bathroom space, and add just the right finishing touches.
Enhancements and new features on the redesigned KOHLER Kitchen & Bath website include:
Improved Product Details - On the product information pages, the details are now better organized and easier to understand. From color and finish options to parts and service information, visitors can find everything they need to know about KOHLER products and their features and benefits. The new addition of a comparison folder allows users to compare several products and their features side-by-side by simply adding them to the folder.
Ideas & Planning - Features in this section enable visitors to browse beautiful kitchens and baths, explore the latest design trends, receive planning advice and floor plan options, and even see firsthand how designers and homeowners are using our KOHLER products in distinctive homes across the country
My Kohler Folder - This tool is designed to help users keep projects organized. Users can save products, articles, photos – everything necessary for inspiration and planning. Tabs allow users to keep the components in order, and share what they have collected with friends by email or social media. Consumers can also share their folders with showroom professionals for help in planning and for project advice.
Resources - From warranty information to care and cleaning guides, users can browse Kohler's extensive selection of colors and textures, and download the latest product literature to get inspired and learn more.
On the heels of the new KOHLER Kitchen & Bath website will be a mobile version, which will offer similar functionality and design through handheld and mobile devices.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.