New Microsite Provides In-Depth Look at Unique Heritage and Character of Kohler Enameled Cast Iron
KOHLER, Wis. – August 4, 2011 – A new segment on the Kohler website offers an extensive look at the history of KOHLER Cast Iron and the enduring skills used to create Kohler’s wide array of enameled cast iron products. Through the use of videos, photo galleries, and commentaries from Herbert V. Kohler, Jr., Chairman & CEO – Kohler Co., and David Kohler, President & COO – Kohler Co., the KOHLER Cast Iron microsite kohler.com/castiron chronicles the many benefits of cast iron and illustrates the craftsmanship that goes into making each piece unique and durable.
In part, these new videos were born out of a desire to share with a wider audience the hard work and expertise witnessed on the Kohler factory tour. “These tours have long been a hit with visitors to the company and the Village of Kohler,” said Adam Horwitz, director Kitchen Products and Cast Iron Marketing. “They never fail to impress people with the labor and artistry that go into each Enameled Cast Iron piece here at Kohler.” While many of the tasks involved are carried out in much the same ways they have for over a hundred years; visitors also witness how Kohler has innovated the design and technology for the 21st century.
There are four new videos on the site: one gives an overview of the history of Kohler cast irono, another focuses on the unparalleled durability of the products; a third video illustrates the unlimited style options available with products crafted of this material; and a fourth highlights the history and artistry inherent in each product.
In the segment entitled “Strength”, images of cast iron products being crafted in Kohler factories are juxtaposed with scenes that illustrate how sinks and baths are used every day and are built to withstand the rigors of daily use for generations. The video also highlights the eco-friendly aspects of the product, noting that KOHLER Enameled Cast Iron produced in Kohler, Wis. are crafted from at least 80 percent recycled materials.
The “Style” video looks at the myriad designs and colors available with cast iron products. Narrated in part by Travis Rotelli, Interior Designer – Kohler Co., this video outlines how homeowners can use these sinks and baths to demonstrate and define their own personal aesthetic. The piece also illustrates how Kohler’s products have long been considered cutting-edge and make a bold design statement in the home.
Entitled “Soul”, the third video uses two generations of the Kohler family, Herbert V. Kohler, Jr. and his son, David Kohler, to exemplify and explain the heritage of workmanship within the company. The video also uses images of Kohler, Wisconsin foundry workers going through the painstaking steps necessary to create each cast iron product, from pouring the hot molten iron into molds to dusting the powdered enamel onto each piece before it is fired.
This new microsite is aimed at allowing the user to learn more about the products they are considering and purchasing. Visitors can link to individual products for more information, explore inspirational and historical photo galleries, quickly email videos and images they like to others, and link with “Facebook”, “Twitter”and other popular social media sites.
- To obtain high-resolution photography of KOHLER Enameled Cast Iron products, please visit the Photo Library in the KOHLER.com Press Room
- For interviews on KOHLER Cast Iron, please contact Mirjam Lippuner to set up an interview.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.